Our Story
Two Visionaries
One Vision
RESILIENCE IN ADVERSITY
– An entrepreneurial journey
This story begins from a tough phase where cultural abundance & vibrant environment helped a young mind to shape his personality without a hint that a sense of artistic appreciation bloomed in him to construct his expression which became his business of coming years.
Nurtured in family business of Diamond cucing and polishing, this is a boy of Kakadia family who eventually lands himself in the business of manufacturing and marketing of diamond jewelry. Samir went through a tough learning phase, where he polished his business, supply chain management and customer acquisition skills under a visionary entrepreneur, Pravin Kakadia, a connoisseur of natural diamonds, who prepared him for a new dawn.
With fresh brew and redefined vision Samir discovered a scholar of craftsmanship in him, keen to learn about the art of creating masterpieces. Samir felt that this quest could be satiated only if he works on a business where creativity helps emotions be treasured in artistic exclusivities.
His belief that feelings could be curated artistically in jjewelry designs, and these designs explode with emotional intensities when studded with natural diamonds- this idea fueled this passion to establish the business of natural diamond jewelry, Zest Corporation, where each jewelry piece is designed artistically to tell a unique story.
DESIGNED TO TELL A UNIQUE STORY
Stories cannot happen without a protagonist chasing a cause. If we treat the consumer as the hero who chases a hidden cause, which often are the feelings for special someone, waiting to get expressed gives the interesting ground to Zest Corporation to be structured as the creator of artistic jewelry, crafted to sketch emotional intensities into designer creations with responsibly sourced natural diamonds. To add an assured value of highest quality the diamonds used are procured from one of the own group companies.
Jewelry pieces are the finishing touch and a signature to wearer’s personality highlighting their uniqueness and giving an everlasting impression.
Samir says,
“Every jewelry design evolves with the characters sketched in immaculate artistic patterns, they give the design a soulful meaning. A design has the strength to solidify
fluid emotions and curate them artistically & crafted as an exclusive piece of art”.
NATURAL DIAMONDS
The purest way to articulate feelings
Natural diamonds scatter light in amplified reflections. The extremity of heat and pressure which the carbon molecules go through for several billion years in Earth’s core to become a diamond, is unmatchable. This unmatchable character of natural diamonds gives them the status of grit, determination, and everlasting existence. When artistic designs are studded with these epitomes of rarity, occupy an undisputed status of exclusivity, engraved with emotional intensities.
The curation, preservation and production of such artistic exclusivities of natural diamond jewelry
is a craft accomplished
by the craftsmen of extra-ordinary excellence.
CRAFTSMEN AND
ARTISTIC ENVIRONMENT
“Inspiration is everywhere, open your eyes and look around, something that catches your attention to engage you with intrigue and gives you ripples you will wonder that though ripples subside soon, but feelings erupted from those ripples live in you silently for years, only to be visible in your next creation. This is how creative energies influence your ability to design” – Samir Kakadia.
To solidify that juicy creativity into artistic, good to be worn, jewellery creations there comes the undeniable importance of craftsmen and the environment which nurtures craftsmanship. The environment of artistic appreciation inculcates artistic and finesse loving craftsmen who curate emotional intensities in diamond studded artistic designs. At Zest Corporation a craftsman is the combination of workmanship with a deep understanding of utility and aesthetics who make a design wearable and durable with extraordinary finesse.
A JOURNEY OF DYNAMISM & THE GROWTH OF INCLUSIVENESS
“When we started in 1997, the organized jewelry manufacturing business was small. There were no training centers, no trained employees and negligible machinery suppliers. Under such challenging circumstances we started our first manufacturing unit of 1500 square feet at MIDC, Andheri (East), Mumbai, with just one computer for everything including inventory management, material management and even for accounting management. In the beginning there always was a threat of failure but Zest Corporation survived due to personal guts, a self-reliant attitude and the moral support of brother, family and partners”
ACQUIRING TASTEFUL
CUSTOMERS & THEIR CONTRIBUTION
ACQUIRING TASTEFUL CUSTOMERS & THEIR CONTRIBUTION
As art needs appreciators and critics to arrive in their best avatar, a piece of jewelry too longs for its true appreciators and critics who come in the form of customers. A diamond’s status and the ability to group different cuts of diamonds for a certain look is shown in designer’s creativity and craftsman’s artistry, all of them seek the appreciation of tasteful customers. Since our customers are the businesses, who are the custodians of many consumer groups from different regions, language and culture having their unique taste and acceptance for jewelry designs. Identifying, enlisting and persuading such tasteful customers form varied choices and likings is one of the most important duties of this business.
Our product development teams keep scanning the discerning tastes and synchronize the designing with global trends to support our direct customers with new collections reflecting the trends of current era in an artistic way.
